About Us

In 2018, our founder, Virender Arya, took his first entrepreneurial step with a brand called Vedassist, aiming to help Indian businesses with services like business registration, taxation, and accounting. He built connections with accountants, CAs, and CS professionals, believing in the power of collaboration. But Vedassist didn’t succeed, not because of the idea, but because of something fundamental—marketing. Virender realized that without the ability to market and grow, even the best ideas struggle.

Determined to learn, Virender turned to marketing and business development books, absorbing everything he could. During this time, cash was tight, so he teamed up with his classmate Yashika, who is now RichiReach’s co-founder. Together, they started a small copywriting business. Yashika found the clients, and Virender cold-called or messaged them. Within a week, they landed several clients, and the work began to flow.

But as they worked with digital marketing companies, something became clear to Virender—most didn’t understand true marketing. Many companies were wasting their clients’ money. This fueled his passion. He knew marketing was about more than just clicks—it was about meaningful, results-driven growth.

With that realization, they rebranded as RichiReach. The name was chosen thoughtfully—”Richie Rich” was a familiar character that stuck in people’s minds, and “Reach” symbolized their mission: to help businesses expand their reach to the right audience.

From humble beginnings, RichiReach was born. Today, we strive to be among the top 1% of marketing companies globally, driven by the belief that smart marketing can change everything.